Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.
How’s how to build a list:
There are 3 factors in list building you need to consider:
- Your Landing Page
- The Incentive
- The Thank You Page
Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. It’s also got to be free from distractions. You’ve also got to make a strong “close”.
Failure to include a great “call to action” will result in failure. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that give you squeeze page templates.
The Incentive – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Most people are very protective of their email address. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. It has to be something that people actually want. And will be able to actually benefit from it. It could be:
- A report
- A piece of software
- A video
- A multi-part email series
Basically, you just need some content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.
Now, if you don’t know how to create the bribe don’t worry. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. Affiliate products are easy because you don’t have to do anything at all. And it enables you to generate cash right away from your new list.
The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. And write it all yourself. Or have someone ghost write for you.
Final thoughts
It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if you get a ready-done package. The key is to start building your list. Once you’ve got it built. You can basically write your own meal ticket.
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