Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy
Amazon.co.uk Review
Over the last few years, the big bang of the World Wide Web has shaken the realm of commerce. Today on the Internet, you can get everything from phone numbers and dancing babies to golf clubs and custom-built computers… More >>
Digital Darwinism: Seven Breakthrough Strategies for Surviving in the Cutthroat Web Economy
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Digital Darwinism is one of the business books that actually inspire the reader to be excited by the developments in the new media industry. Rather than focus on the technical ins and outs of web design, the book discusses business strategies in a mixture of marketing and history. The author further discusses 7 key strategies for building brands on-line and goes on to give examples of companies that have followed these strategies. Essential reading.
Rating: 5 / 5
I really enjoyed this book as it explains Evan Schwartz’ theories in detail with loads of examples. The stories of web companies in America help to show how far behind we in Britain are in our thinking of the internet as a business tool. A thoroughly enjoyable read.
Rating: 5 / 5
I think this book is excellent because it takes all your web surfing experience to date and makes sense of it. By this I mean that all that vague stuff sloshing around in your head is consolidated and given structure by this book. It is really well researched and has an eye on the future. It’s also a nicely written, interesting read. If you’re starting a new internet business read this and Evan’s other book ‘webonomics’ first… and learn how to avoid other internet startups’ mistakes!
Rating: 5 / 5
Schwartz has clearly written an enticing and incredibly insightful piece which is a must read for anyone and everyone looking at the future of e-commerce. You owe it to yourself, and to your business, to read Digital Darwinism.
Rating: 5 / 5